Q and A: How often should you review your target keywords?

Dear Kalena...

I have been reading about keywords. I know the importance of them. But one thing I have not been able to find a definitive answer on is keyword age. I believe that over time the keywords and phrases become aged and eventually become old or obsolete. Right? How often do keywords need to be changed or re-tailored?

Chris

Kalena's Answer:

Dear Chris

Thanks for the caffeine injection! Regarding your question, you are spot on that keywords can age. The keywords that searchers use change from month to month based on world events, popular culture, seasonal trends and economic fluctuations. You can see this in action by looking at Google Hot Trends, which lists the 100 most popular search queries on any given day.

That's why it's so important to review your keywords on a regular basis to ensure you are targeting keywords and phrases that people are actually searching for. I generally recommend that my clients review their keywords at least every 6 months. That means conducting a fresh round of keyword research using tools such as:

• Keyword Discovery
• WordTracker
• Good Keywords
  

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