Friday, November 02, 2007

Q and A: How do you know what keywords are adequate for each page?

Dear Kalena...

I am just knowing your blog and I am admiring it because: first, you are a very savvy writer about the SEO subject; second, I can see that you have many readers in the FeedBurner feed; and, well, a PR of 5, not bad at all. My question is this: Many websites have no keywords in their pages. When I see the source code, nada. Of course many of these pages are really sales letters and maybe is not interesting for the owners to concern about meta tags. So, what is the best way to know which keywords are the more adequate for a certain page if I intend to use PPC as an affiliate? Thank you in advance and I would like to read your answer.

Regards,
Jesus in Mexico

Kalena's Answer:

Dear Jesus

Keyword research is a tricky business. Sites that don't use keywords within their visible text and META tags may not be looking to rank well in the organic SERPs. Perhaps they are using PPC landing pages, email marketing or social media to drive traffic. Or maybe they just don't know how to optimize their pages.

Targeting keywords is a different kettle of fish for SEO and PPC. If you are researching keywords to use within your regular site pages to help the site rank in the organic search results (SEO), I recommend using services such as KeywordDiscovery and WordTracker. WordTracker actually have a 15 percent discount offer on until the end of November, so be sure to use coupon code us-annual-15 if you decide to subscribe.

If you are looking for the best keywords to use for your PPC campaigns, I would recommend that you use the Google Keyword Tool, the Overture Keyword Selector and/or the keyword suggestion tool built into Yahoo Sponsored Search. If you plan to use landing pages for your PPC campaign, you don't necessarily need to optimize them for crawlers. If the page content is very similar on each, you might want to prevent them from being indexed by search bots anyway.

No matter what keyword research tools you plan to use, start your search by compiling a seed list of keywords and phrases that you imagine your potential customers/visitors might type in to search engines. Ask your family, friends and colleagues for more keyword ideas and build up your seed list until you feel confident you have exhausted all avenues. Then start using the keyword tools. You'll be amazed at how many more keyword combinations you'll find!


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