Search Industry Job Of The Week

Job Title: Senior Search Engine Marketing Analyst
Job Reference #: Unknown
Position Type: full time
Name of employer: Walt Disney Parks and Resorts Online
Location: Glendale, California
Date Posted: 4 October 2007

Position description:

This position is responsible for the strategy and execution of Walt Disney Parks and Resorts search engine marketing strategies at the account level, both paid search and SEO, and will lead cross-functional teams to complete these strategies. He/she will report to the Manager, Search Engine Marketing for Walt Disney Parks and Resorts Online. Our websites include Disney World, Disneyland and Disney Cruise Line.

• Paid Search: Develops and executes paid search plans, manages relationships with search engines and business teams, conducts keyword research, manages/optimizes campaigns and landing pages, and manages budget.
• Natural Search: Works with SEO Manager to develop and implement natural search campaigns.
• Analyzes metrics to make ongoing, iterative corrections and improvements to search marketing plans.
• Creates status reports for the business.

REQUIRED QUALIFICATIONS

• Minimum 2 years' search marketing experience for a high-volume consumer website.
• Hands-on experience utilizing web analytics to drive tactical marketing decision-making.
• Thorough working knowledge of paid and natural search engine marketing.
• High level of comfort with Google Adwords, Yahoo Search Marketing, and MSN AdCenter paid search interfaces.
• Demonstrated skills with a major web analytics vendor such as Hitbox, Omniture or Webtrends.
• Proficiency with Microsoft Excel.
• Ability to quickly learn new software packages.
• Ability to work well with cross-functional teams.
• High level of comfort working with team members at all levels, including senior management.

DESIRED QUALIFICATIONS

• Experience training and educating business partners.
• Experience using third-party bid management applications.
• Experience managing third-party advertising agencies or working with agencies.
• Strong presentation skills.

Salary range: Unknown
Closing date: 30 November 2007
More info from:[disney.recruitmax.com]
Contact: Send resumes via online form to: [disney.recruitmax.com]

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