Search Industry Job of the Week: Coordinator Search Marketing
Job Title: Coordinator Search MarketingJob Reference #: MD00000467
Position Type: full time
Name of employer: Macys.com
Location: San Francisco, California
Date Posted: 23 October 2007
Position description:
Organization Overview:
Macys.com is a division of Macy’s Inc. dedicated to creating an exciting e-commerce experience for our customers. With added conveniences, such as allowing merchandise exchanges and returns at all Macy’s department stores nationwide, macys.com is the leading department store presence on the Internet. As we continue to extend our selling floors into cyberspace, we attribute our successes to our uniquely talented and passionate people.
Overview of Position:
The Coordinator will serve as the secondary point of contact for matters related to paid search marketing on Google, Yahoo!, MSN, and other search engines for the macys.com search programs. Coordinator’s primary responsibilities include:
• Campaign Management & Optimization – Keywords
• Development and management of keywords. – Creatives
• Writing, editing and management of search copy. – URLs
• Assigning landing page URLs to each keyword and/or ad group. – Executional Bids
• Setting bids tied to budgeting for campaigns. • Coremetrics Search Marketing Tool – Tagging & Tracking
• Using Coremetrics to append MMC parameters to keywords submitted to search engines. – Reporting
• Using Coremetrics to pull various reports weekly, monthly, and ad hoc.
• Analyzing results and making recommendations, if necessary.
• Promotional Sales Calendar Management – Gathering monthly promotional calendars.
Skills Summary:
The ideal candidate must:
• Possess strong quantitative and qualitative analysis skills, and the ability to react upon them.
• Be tech-savvy and have the ability to learn new concepts and software applications quickly.
• Have strong attention to detail.
• Have strong verbal and written communication skills.
• Possess proven Microsoft Word, Excel, and PowerPoint skills. Proficiency in File Maker and MS Access a plus.
• Confidently handle multiple projects simultaneously and under deadlines.
• Have a passion for retail and an ability to keep on top of the latest trends a plus.
Experience:
Previous experience in paid search engine marketing preferred. BA/BS from a 4 year program. Degree in business or marketing-related major preferred but not required.
Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Salary range: low to mid 40s
Closing date: Unknown
More info from: [macysdirectjobs.wfrecruiter.com]
Contact: Send resumes to Alina Baugh: alina.baugh[at]macys.com
To view more search industry job vacancies or post a position vacant visit: Search Engine College Jobs Board.
Position Type: full time
Name of employer: Macys.com
Location: San Francisco, California
Date Posted: 23 October 2007
Position description:
Organization Overview:
Macys.com is a division of Macy’s Inc. dedicated to creating an exciting e-commerce experience for our customers. With added conveniences, such as allowing merchandise exchanges and returns at all Macy’s department stores nationwide, macys.com is the leading department store presence on the Internet. As we continue to extend our selling floors into cyberspace, we attribute our successes to our uniquely talented and passionate people.
Overview of Position:
The Coordinator will serve as the secondary point of contact for matters related to paid search marketing on Google, Yahoo!, MSN, and other search engines for the macys.com search programs. Coordinator’s primary responsibilities include:
• Campaign Management & Optimization – Keywords
• Development and management of keywords. – Creatives
• Writing, editing and management of search copy. – URLs
• Assigning landing page URLs to each keyword and/or ad group. – Executional Bids
• Setting bids tied to budgeting for campaigns. • Coremetrics Search Marketing Tool – Tagging & Tracking
• Using Coremetrics to append MMC parameters to keywords submitted to search engines. – Reporting
• Using Coremetrics to pull various reports weekly, monthly, and ad hoc.
• Analyzing results and making recommendations, if necessary.
• Promotional Sales Calendar Management – Gathering monthly promotional calendars.
Skills Summary:
The ideal candidate must:
• Possess strong quantitative and qualitative analysis skills, and the ability to react upon them.
• Be tech-savvy and have the ability to learn new concepts and software applications quickly.
• Have strong attention to detail.
• Have strong verbal and written communication skills.
• Possess proven Microsoft Word, Excel, and PowerPoint skills. Proficiency in File Maker and MS Access a plus.
• Confidently handle multiple projects simultaneously and under deadlines.
• Have a passion for retail and an ability to keep on top of the latest trends a plus.
Experience:
Previous experience in paid search engine marketing preferred. BA/BS from a 4 year program. Degree in business or marketing-related major preferred but not required.
Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Salary range: low to mid 40s
Closing date: Unknown
More info from: [macysdirectjobs.wfrecruiter.com]
Contact: Send resumes to Alina Baugh: alina.baugh[at]macys.com
To view more search industry job vacancies or post a position vacant visit: Search Engine College Jobs Board.
Need more than advice? Take a Search Engine Marketing course online
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