Q and A: Will you review our new SEO tool?

Dear Kalena...

I'm rather hoping this is up your street. After reading your SiteProNews article and looking at your web site I think it is. My name's Chris and I'm a partner in the company TrainStorm Interactive. We've developed a fresh new web-based mutual SEO tool at seorce.com that we think is a novel idea. The tool is free at the moment, and will be cheap to use when it comes out of beta testing compared to other SEO tools/software and hopefully as effective if not more so. Its straightforward operation is fully explained on the site. We're inviting all comers to use the tool and it'd be great if you could come back with some comments or possibly a full review.

Regards,
Chris

Kalena's Answer:

Hello Chris

Thanks for thinking of me to review your SEO tool. I've had a look around the site I'm going to pass thanks. If I did write a review, I'm afraid it wouldn't be favorable because your concept doesn't offer any *real* value, but merely builds fake link popularity, which goes against practically everything in Google's webmaster guidelines. Because it's basically a membership site designed to generate traffic via a voting and points system from visitors in the same network, it's very open to manipulation and is, in my opinion, operating on flawed logic.

This "mutual optimization" idea has been tried before. It doesn't work because it only attracts the most aggressive clickers and the whole thing turns into a competition between 2 or 3 lazy webmasters who think traffic at any cost/quality is the way to run an online business. It's not. Unqualified traffic that's unlikely to convert to sales or sign-ups is only wasting your valuable bandwidth and hosting resources. Visitors that disappear from your site a few seconds after they arrive skew your site metrics and send a message to search engines that your site is not worth visiting. You want traffic from qualified leads, loyal repeat visitors and new visitors via highly targeted search queries.


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