Q and A: Why do my keywords appear and disappear in Google?

Dear Kalena...

Hello, I am confused as to what is going on with my site in Google. I have a pretty good base of backlinks, not a lot but a decent amount, but when I do searches for a lot keywords my site would appear on the first or 2nd page. It would stay like that for a few weeks then it would disappear for a while like a few weeks or a month or two. Then they would reappear for a few weeks then go away again. This has happened for about 8-9 months now. I don't know if it has to do with changing algorithms. Any ideas?

Thanks!
Travis


Kalena's Answer:

Dear Travis

Google search results come from a wide range of data-centers located around the US and the world. It is very common for Google to pull search results from one datacenter for a week or two and then switch to another datacenter.

In my experience, the search results seem to fluctuate between two major datacenters, which would account for why you are seeing certain results for a few weeks and then seeing them disappear again. See Google's own explanation for ranking fluctuations.


Need more than advice? Take a Search Engine Marketing course online

Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines