SEM jobs have an average salary of $77,000

According to US Salary Comparisons at Indeed.com, the average USD salary currently being offered to US based SEM professionals is $77,000. This is $28,000 above the average salaries being posted for regular marketing roles.

Interestingly, the salary ranges vary widely depending on whether anagrams are used e.g. SEM vs Search Engine Marketing and SEO vs Search Engine Optimization. Here's the breakdown:

Average Salary of Job Postings With Specific Keywords:

• Search Engine Marketing - $51,000
• Search Engine Optimization - $52,000
• Pay Per Click - $40,000
• SEM - $77,000
• SEO - $55,000
• PPC - $58,000
• Marketing - $49,000

I guess this proves that the search industry has matured to the point where employers are now familiar enough with the jargon to use it more often in their positions vacant ads.

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