Q and A: How do I create landing pages without creating duplicate content?

Dear Kalena...

I have a question about Google AdWords landing pages. I have done a campaign, sending people to pages on my site. I read everywhere that landing pages should reflect the ads & keywords and my web pages are too general. If I want to set up a unique landing page just for AdWords, how & where do I set it up without it being part of the main site? Because I don't want duplicate content.

As always, Thanks for your help.

Regards
Ros

Kalena's Answer:

Dear Ros

Easy peasy. Simply include NoIndex, NoFollow robots meta tags in the HTML code of your landing pages, or put them in a sub-folder like www.site.com/PPC/ and prevent search robots from indexing that folder by excluding it in your robots.txt file.


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