Hide and Speak Article Updates

You might remember that I recently blogged about Jennifer Laycock's latest article series, where she set herself the task of building an e-commerce site and hiding it from the major search engines to prove a point.

Well Jennifer's site Bento Yum has been performing amazingly well, despite the lack of search engine love. The site has attracted a wide range of fans and customers (including me!) and despite some social networking hiccups, the experiment seems to be working a treat.

Jennifer has been busy updating her article series about the challenge and you can read her latest installments below:

Stumbling Into Opportunity

Have a Unique Selling Proposition

WordPress for Content Management

Becoming Part of the Community

Develop Very Thick Skin

Congrats to Jennifer and Abigail for developing such an inspiring site and for having the guts to kick Google to the curb!

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