RUMOR: Google to allow AdSense publishers to specify own ad formats?

I don't usually like to take part in surveys. My time is pretty valuable and I find them tedious. But when Google asks, I ALWAYS take their surveys. Why? Because I get an insight into what features they're planning to roll out by the questions they ask.

Take the latest AdSense Publisher Feedback Survey for example. Under the question "Which of the following AdSense features would you like to see Google implement in future?", they listed:

1. Selecting ad categories to appear on your site
2. Selecting the types of advertisers that appear on your site
3. Managing other publishers' AdSense accounts for them
4. Specifying your own ad formats and sizes
5. Paying for phone support
6. Applying AdSense earnings towards AdWords marketing
7. Gathering information about your visitors

Wow! Some of those made me sit up and pay attention, especially # 3, # 4 and # 6. I manage AdWords accounts for clients now so it makes sense to offer a similar service for their AdSense accounts. The ability to choose your own ad formats would be awesome, as would the ability to transfer AdSense earnings to an AdWords account.

Now this is all speculation on my part. But if enough publishers request these features, I wouldn't be surprised to see Google roll them out quite quickly. Watch this space!

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