Q and A: How long will it take our new page to rank on Google?
Dear Kalena...
I've added a new page to our site, what is a realistic expectation of timeframe when this page will rank organically on Google? The old page ranked about 78 so we change the page URL and content hoping it will help it rank better. It has been indexed.
May
Kalena's Answer:
Dear May
What makes you think that changing the URL and content will make it rank better than before? Google has to consider the page to be highly relevant for certain keywords and phrases to rank it highly for related search queries. The URL of a page has very little to do with this.
The content of the page should certainly be optimized for any search queries you are trying to rank for, but it's how relevant other sites consider the page to be that will most impact the page's ranking on Google. Unless there are other sites linking to the page or other pages on your site linking to the page, it is unlikely to rank highly. The anchor text used within the links to the page is also important. If the anchor text contains keywords or phrases relating to the search query, that will boost the page's relevance for such search queries. Unless you cover all these factors, the page's search ranking is unlikely to change.
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I've added a new page to our site, what is a realistic expectation of timeframe when this page will rank organically on Google? The old page ranked about 78 so we change the page URL and content hoping it will help it rank better. It has been indexed.
May
Kalena's Answer:
Dear May
What makes you think that changing the URL and content will make it rank better than before? Google has to consider the page to be highly relevant for certain keywords and phrases to rank it highly for related search queries. The URL of a page has very little to do with this.
The content of the page should certainly be optimized for any search queries you are trying to rank for, but it's how relevant other sites consider the page to be that will most impact the page's ranking on Google. Unless there are other sites linking to the page or other pages on your site linking to the page, it is unlikely to rank highly. The anchor text used within the links to the page is also important. If the anchor text contains keywords or phrases relating to the search query, that will boost the page's relevance for such search queries. Unless you cover all these factors, the page's search ranking is unlikely to change.
Add to: Digg | Del.icio.us | Ma.gnolia | Reddit
Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines
Labels: google, google page rank, search engine rankings
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