Q and A: How do you ensure your AdWords ads appear above organic results?

Dear Kalena...

On Google's SERPs, sponsored listings appear above organic results, as well as on the right of organic results. How does one achieve sponsored listings above organic results, as opposed to on the right of organic results?

Nick

Kalena's Answer:

Dear Nick

The sponsored listings above the organic results are generally AdWords advertiser's ads that have the highest ad quality score based on Google's ad-ranking algorithm. Advertisers that bid higher than other advertisers and/or have a higher quality score for their ads appear in the highest two or three positions. These positions usually appear above the organic results, but not always.

Sometimes you'll see a SERP with ads only down the right hand side. This positioning is entirely determined by Google's ad display algorithm and cannot be influenced. You can make sure your ads have the best opportunity to be displayed above organic results by ensuring they have a higher quality score than other advertisers and a higher bid amount.

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