Q and A: What can I do to improve ranking results on regional Google sites?
Dear Kalena...
I am doing some very basic SEO work for a South African website that targets the local market only. The majority of local searches are done on google.co.za, not google.com. What can I do to better my results on google.co.za for popular keywords?
Marco (a happy subscriber of the Search Light Newsletter)
Kalena's Answer:
Dear Marco
Glad you like the newsletter. Re your question, the best thing you can do is ensure the site is published on a regional domain ending in .co.za. This is because Google gives ranking priority to regional sites where available on their local search engines. It would also help if the site was hosted in South Africa as sometimes Google will check the physical location (IP address) of a site to determine its relevance to a regional search query.
Apart from that, try to use regional keywords in the visible content of the pages to ensure Google recognizes the regional market you are targeting and will match it to related search queries. And of course make sure the site is submitted to and indexed by the most popular regional search engines servicing South Africa.
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I am doing some very basic SEO work for a South African website that targets the local market only. The majority of local searches are done on google.co.za, not google.com. What can I do to better my results on google.co.za for popular keywords?
Marco (a happy subscriber of the Search Light Newsletter)
Kalena's Answer:
Dear Marco
Glad you like the newsletter. Re your question, the best thing you can do is ensure the site is published on a regional domain ending in .co.za. This is because Google gives ranking priority to regional sites where available on their local search engines. It would also help if the site was hosted in South Africa as sometimes Google will check the physical location (IP address) of a site to determine its relevance to a regional search query.
Apart from that, try to use regional keywords in the visible content of the pages to ensure Google recognizes the regional market you are targeting and will match it to related search queries. And of course make sure the site is submitted to and indexed by the most popular regional search engines servicing South Africa.
Add to: Digg | Del.icio.us | Ma.gnolia | Reddit
Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines
Labels: google, search engine optimization (seo), search engine rankings
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