Q and A: How do you avoid duplicate content problems with similar landing pages?
Dear Kalena...
My question is regarding your SiteProNews article Think Global Act Global, in particular your comment:
Ros
Kalena's Answer:
Hi Ros
Nice to hear from you again! Because of their purpose, pay-per-click landing pages can contain almost identical content, particularly if you are split testing two or more pages with only a slight change to each. For this reason, I recommend that you prevent search engines from indexing landing pages. You can achieve this by sticking a noindex, nofollow robots tag on the pages or a safer option is to stick all your landing pages into a folder on your site and instruct search engines not to index that folder via your robots.txt file.
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My question is regarding your SiteProNews article Think Global Act Global, in particular your comment:
"What he should have done was to create a separate landing page using British English spelling and shipping/contact information applicable to persons overseas".If you create a separate landing page and it has the same content apart from spelling differences, how do you avoid the problems of duplicate content?
Ros
Kalena's Answer:
Hi Ros
Nice to hear from you again! Because of their purpose, pay-per-click landing pages can contain almost identical content, particularly if you are split testing two or more pages with only a slight change to each. For this reason, I recommend that you prevent search engines from indexing landing pages. You can achieve this by sticking a noindex, nofollow robots tag on the pages or a safer option is to stick all your landing pages into a folder on your site and instruct search engines not to index that folder via your robots.txt file.
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Labels: duplicate content, landing pages, ppc
2 Comments:
I know that this is months after the original post, but I'm hoping you'll still see it and be able to answer my question anyway. If you use noindex, nofollow on your landing page(s), won't that defeat the purpose of having them? How will anybody land on them without them being indexed?
Hi Joshua, as you question is unrelated to this post, I'm not going to answer it here. Please press the big green button on the right and send your question to me for addressing in a new post. Thanks!
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