Q and A: Can you offer any recommendations about bid management software?
Dear Kalena...
I am currently assessing whether it's worth investing in some sophisticated bid management software but am unsure a) which ones to trial and b) how much real advantage this type of software gives - once convenience vs. cost is taken into consideration.
The tools offered by the individual engines have sufficed to date but the scope of some (client) campaigns (2000+ keywords) can make regular bid management a time consuming process.
Have you any experience with bid management software? Can you offer any recommendations or advice?
Best Regards
Giles
Kalena's Answer:
Dear Giles
It just so happens that I reviewed a number of PPC bid management software programs a few years ago.
As a result of my original review article, we ended up choosing BidRank as the best of the lot and I still use it. I really like the gap surfing feature of BidRank and they update their software very regularly so it always works with new releases of PPC programs. If I recall correctly, Google recommends them as a 3rd party product to work with AdWords and they also have a product that works with Yahoo Search Marketing. Read my full review of BidRank for more information.
I became an affiliate for BidRank as I was so impressed and so all the links to the program within this post are my affiliate links. If you decide to purchase BidRank and you are happy to use our affiliate link, make sure you reference Coupon Code WR007 for 5% off of your purchase. If you'd rather not use my affiliate link, the direct link is here.
I must admit that I haven't reviewed any of the programs that have become available in the last two years, so you might want to check those out and compare them to BidRank before purchasing.
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I am currently assessing whether it's worth investing in some sophisticated bid management software but am unsure a) which ones to trial and b) how much real advantage this type of software gives - once convenience vs. cost is taken into consideration.
The tools offered by the individual engines have sufficed to date but the scope of some (client) campaigns (2000+ keywords) can make regular bid management a time consuming process.
Have you any experience with bid management software? Can you offer any recommendations or advice?
Best Regards
Giles
Kalena's Answer:
Dear Giles
It just so happens that I reviewed a number of PPC bid management software programs a few years ago.
As a result of my original review article, we ended up choosing BidRank as the best of the lot and I still use it. I really like the gap surfing feature of BidRank and they update their software very regularly so it always works with new releases of PPC programs. If I recall correctly, Google recommends them as a 3rd party product to work with AdWords and they also have a product that works with Yahoo Search Marketing. Read my full review of BidRank for more information.
I became an affiliate for BidRank as I was so impressed and so all the links to the program within this post are my affiliate links. If you decide to purchase BidRank and you are happy to use our affiliate link, make sure you reference Coupon Code WR007 for 5% off of your purchase. If you'd rather not use my affiliate link, the direct link is here.
I must admit that I haven't reviewed any of the programs that have become available in the last two years, so you might want to check those out and compare them to BidRank before purchasing.
Add to: Digg | Del.icio.us | Ma.gnolia | RawSugar | Reddit
Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines
Labels: google adwords, ppc, yahoo search marketing
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