Does Your Web Site Need a Workout?

I recently turned one of my blog rants into an article and I thought you, my dear readers, would enjoy it.

Does Your Web Site Need a Workout talks about how some companies waste hundreds of thousands of dollars on their web site without ensuring that it's working hard for them. Extract:

"I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.

These companies are simply keeping up appearances, investing heavily in Internet technology because their competitors are doing the same."

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