Breaking news: Google Rolls Out Predictive Search
Just got the scoop from Marketing Pilgrim that Google has rolled out what they're calling a Universal Search Model that incorporates web search results with related results from Google Images, Google News, Google Video, Google News and Blogger in the one search interface.
Why is this important? Three reasons off the top of my head:
1) It is the first step towards a true predictive search model, based on a new algorithm integrating user search patterns and predictive formulae.
2) It will change the way people search as a whole, therefore impacting the existing business models of SEO and SEM firms.
3) It will boost the importance of non-text content within web sites - image and video content will become a major marketing channel in it's own right, rather than a tool to attract visitors to text content.
Wowsie!
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Why is this important? Three reasons off the top of my head:
1) It is the first step towards a true predictive search model, based on a new algorithm integrating user search patterns and predictive formulae.
2) It will change the way people search as a whole, therefore impacting the existing business models of SEO and SEM firms.
3) It will boost the importance of non-text content within web sites - image and video content will become a major marketing channel in it's own right, rather than a tool to attract visitors to text content.
Wowsie!
Add to: Digg | Del.icio.us | Ma.gnolia | Reddit
Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines
Labels: google, search engine optimization (seo), search engines
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