Q and A: Should I pause my AdWords campaign on weekends?

Dear Kalena...

I have another question. I get quite lot of clicks on my Adwords campaign during the weekend but I've never made a sale during this time or even Mondays. Do you think it would be a good idea to time adwords by pausing the campaign during the weekends?

I am looking for the best way to save, my cost is sky rocketing ;-)

many thanks
Damien

Kalena's Answer:

Dear Damien

Yes, if you've tracked your sales for a long period and your campaign never converts on a weekend, it seems logical to pause it during that time. Many of my clients pause their campaigns over the weekend.

Regarding your low conversion rate, if you are using the Google Content Network, often the quality of clicks and conversion rate is much lower than the search network. Try switching the content network off and see if that improves things. Also, make sure you use targeted landing pages for your destination URLs. These pages should be super-targeted to the keyword/phrase that triggered the ad. This usually boosts conversions.

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