Friday, February 02, 2007

US Pork Board Offended by Breastfeeding

Some days a story comes along that is every blogger's dream. Today is such a day. I've just heard that wonderblogger, supermom and breastfeeding advocate Jennifer Laycock has been threatened, (see Back Off National Pork Board), with legal action by the National Pork Board of America for (wait for it) allegedly stealing their pro-pork slogan "Pork: The Other White Meat".

Yes, you read right ladies and gentlemen. It seems that the guys in the big chairs at the Pork Board were offended by Jennifer's irreverant pro-breastfeeding t-shirts, in particular one that read "The Other White Milk" and felt they could justify legal bullying to make her stop selling them (and cease raising money for her local milk bank). But it gets better - here's a quote from the letter Jenn received from the Pork Board's legal counsel:
"...your use of this slogan also tarnishes the good reputation of the National Pork Board's mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption..."
So apparently, staff at the Pork Board think that Jennifer's t-shirts are promoting some kind of kinky breastmilk fetish. Either that or the Pork Board are SO offended by the concept of breastfeeding mothers, that they feel any association with them would tarnish their reputation. I don't know which is worse!

I might have thought the Pork Board's request was reasonable if people could easily confuse Jenn's parody with their slogan and if she was selling a related product. But there's no confusing the two. Jennifer is promoting a non-profit organization that contributes to infant well-being and the Pork Board are promoting the slaughter and consumption of innocent animals. Yet they take offence at HER! It's priceless.

Apparently Jenn only sold the one version of that shirt but the item has already been removed by Cafe Press from her web store without Jennifer's permission, probably after contact by the porkies. You KNOW that whoever owns that shirt (?) is one happy purchaser right now. There will probably be people lining up at the door to buy Jenn's other shirts as a result of this. And all thanks to the Pork Board. As Danny Sullivan pointed out, the Pork Board's letter to Jennifer tarnished their reputation far more than her t-shirts could have.

Care to join Jenn's cause? I am going to lead the charge and go and purchase that NIP/SUCK shirt from The Lactivist that I've had my eye on for a while. Anyone else? You can also contact the Pork Board directly and tell them what you think. Let's poke those porkies and see if they squeal.

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