Q and A: Why does my site ranking fluctuate so much in Google and Yahoo?

Dear Kalena...

What do you think about recent changes going in Google and Yahoo search? Because I have seen that my site in Yahoo was on top but now I am not able to find it on any pages though I can see that my site is there in Yahoo by site. So what can you suggest about this?

Kind regards,
Huned

Kalena's Answer:

Dear Huned

Search engines are constantly in a state of flux. Think about how many new pages are added to the Internet on a daily basis. Now think about how many different computers around the world are required to hold all this information. Top that with the number of idiots trying to game the system or crack the search algorithms and you've got the problems that Google and Yahoo face.

It's only natural that your site will ebb and flow within the search results. The major engines need to shuffle their content between data-centers and tweak their relevancy algorithms on a regular basis. Instead of concentrating on what rank your site is on any particular day, try checking the search engine compatibility and the usability of your site for visitors. If it can be better, improve it! The more improvements that you make in these areas , the more likely you are to see your site rank higher in the search results.

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