Q and A: What is a reasonable budget for web site marketing?
Dear Kalena...
Love your website. I have been searching for good web marketing companies online and found that most of them charge upwards of $300 a month to give provide you with high rankings. Being an expert, what would you recommend is a reasonable budget for web site marketing? I have just started a website and I am overwhelmed. I contacted similar websites but I have been turned down. What is the trick to getting links? Should I only link with like-minded websites?
Abdi
Kalena's Answer:
Dear Abdi
Asking what a reasonable budget is for web site marketing is a bit like asking "What is a reasonable price for a steak?". It depends. Do you want to do all the work and cook it yourself? Do you want to have it in a burger joint with fries? Or do you want it served rare with a red-wine glaze in a 5 star restaurant? There is no one-size-fits-all answer.
Marketing your web site can be a full-time job, whether you have a 5 page hobby site or a 50,000 page shopping site. You need to decide what you actually want your site to achieve before you decide how to market it. Ask yourself:
- Do I want to attract more traffic?
- Do I want to convert more sales?
- Do I want to attract more sign-ups?
- Do I want more leads?
- How much time can I contribute to marketing?
Then think about what type of budget you can afford monthly and allocate it to in-house or outsourced marketing staff according to your priorities. Search engine marketing is less focused on gaining high rankings these days and more focused on ensuring your site is search engine friendly and user-oriented so it converts to more sales/sign-ups for you. What's the point of achieving high search rankings if the new visitors to your site leave immediately?
Regarding links - there is no point in swapping links with sites that have zero to do with your own site. I've ranted about this before. Concentrate on attracting one-way links from niche search engines and high quality sites with a similar theme to your own. Search my previous posts about link building.
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Love your website. I have been searching for good web marketing companies online and found that most of them charge upwards of $300 a month to give provide you with high rankings. Being an expert, what would you recommend is a reasonable budget for web site marketing? I have just started a website and I am overwhelmed. I contacted similar websites but I have been turned down. What is the trick to getting links? Should I only link with like-minded websites?
Abdi
Kalena's Answer:
Dear Abdi
Asking what a reasonable budget is for web site marketing is a bit like asking "What is a reasonable price for a steak?". It depends. Do you want to do all the work and cook it yourself? Do you want to have it in a burger joint with fries? Or do you want it served rare with a red-wine glaze in a 5 star restaurant? There is no one-size-fits-all answer.
Marketing your web site can be a full-time job, whether you have a 5 page hobby site or a 50,000 page shopping site. You need to decide what you actually want your site to achieve before you decide how to market it. Ask yourself:
- Do I want to attract more traffic?
- Do I want to convert more sales?
- Do I want to attract more sign-ups?
- Do I want more leads?
- How much time can I contribute to marketing?
Then think about what type of budget you can afford monthly and allocate it to in-house or outsourced marketing staff according to your priorities. Search engine marketing is less focused on gaining high rankings these days and more focused on ensuring your site is search engine friendly and user-oriented so it converts to more sales/sign-ups for you. What's the point of achieving high search rankings if the new visitors to your site leave immediately?
Regarding links - there is no point in swapping links with sites that have zero to do with your own site. I've ranted about this before. Concentrate on attracting one-way links from niche search engines and high quality sites with a similar theme to your own. Search my previous posts about link building.
Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines
Labels: link building, search engine marketing (sem), seo companies
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