Wednesday, January 17, 2007

Q and A: Should links from pages with zero PageRank be avoided?

Dear Kalena...

I'm working with a customer to get some better rankings for their site for a particular keyword phrase. In my analysis I noticed that the number of available "high quality" link sources for their business is small, but there are a lot of low quality sources (sources with 0 page rank, et.)

My question is this: Should links from pages with no page rank be avoided, or does every link count to some extent and high quality links just count more?

Also, another issue we're having is that the businesses competitors are all in DMOZ, but, given that right now you cannot submit sites to DMOZ, we can't get in. Have you heard any news on when this feature might be restored? Any tips on working around not being in DMOZ?


Kalena's Answer:

Dear Adam

Re the first part of your question, it all depends on what you mean by low quality. Are you assuming the links are of low quality because they have a zero Google PageRank? Not all sites with a zero PageRank have that status because they are of low quality. They could be quite new sites with few links pointing at them yet.

If by low quality you mean the sites are barely disguised link farms covered in AdSense ads, then yes, I would avoid them like the plague or else be tainted by what Google calls a "bad neighbourhood". When link building for your clients, try looking for niche directories, regional directories and industry portals relating to your client's business as a source of one-way incoming links. Or seek out sites with a similar theme and offer to do a reciprocal link swap if the return link would benefit your client's visitors.

Re part two of your question, you'll be pleased to know that DMOZ resumed the editing and submission functions last month.

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