Q and A: How do I find out what the pricing models are for online content?
Dear Kalena...
Not really an seo question but I saw your article on content aggregators.
We are about to launch an innovative site in Canada devoted to events across the country. It is positioned as a one-stop, free site for all kinds of event information - over 100 event categories covering the demographic spectrum and across geographies - towns, communities to large urban cities. Think of it as a 'Google' for events in Canada. We have the largest most comprehensive database of event info in Canada.
I want to sell category event data feeds tht would be integrated to other's websites i.e cultural events/ local attractions to tourism sector, hotels, etc, How do I find out what the pricing norms/ models are for online content?
Thanks!
Susan
Kalena's Answer:
Dear Susan
I think you're getting a bit ahead of yourself. Firstly, if the site isn't even launched yet, you will have trouble selling your RSS feeds to other sites based on claims alone. My guess is that your potential partners will want to see your site in action for some months before being interested in syndicating your content.
Secondly, if you are offering all the event information for free on your site, why should other sites want to pay for the feeds? I think your income model is backwards. I actually think you should offer the feeds for free (like most other content providers) and use the syndication to drum up more visitors to your site. You could sell advertising space within the feeds to tourism -related sites or businesses OR you could charge a small membership fee for sites to have their events listed in your feeds, which then get syndicated to other sites. That's they way I'd do it.
But back to your real question, which is how you find out pricing models for online content. This is a difficult thing because it's very subjective. Someone in the U.S. might be willing to pay $100 for an e-book that is distributed online in China for free. It all depends on your market. A couple of sites that are successfully brokering online content in bulk include Mochila and Elance.com. Check out the pricing models they use for some tips to selling your own.
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Not really an seo question but I saw your article on content aggregators.
We are about to launch an innovative site in Canada devoted to events across the country. It is positioned as a one-stop, free site for all kinds of event information - over 100 event categories covering the demographic spectrum and across geographies - towns, communities to large urban cities. Think of it as a 'Google' for events in Canada. We have the largest most comprehensive database of event info in Canada.
I want to sell category event data feeds tht would be integrated to other's websites i.e cultural events/ local attractions to tourism sector, hotels, etc, How do I find out what the pricing norms/ models are for online content?
Thanks!
Susan
Kalena's Answer:
Dear Susan
I think you're getting a bit ahead of yourself. Firstly, if the site isn't even launched yet, you will have trouble selling your RSS feeds to other sites based on claims alone. My guess is that your potential partners will want to see your site in action for some months before being interested in syndicating your content.
Secondly, if you are offering all the event information for free on your site, why should other sites want to pay for the feeds? I think your income model is backwards. I actually think you should offer the feeds for free (like most other content providers) and use the syndication to drum up more visitors to your site. You could sell advertising space within the feeds to tourism -related sites or businesses OR you could charge a small membership fee for sites to have their events listed in your feeds, which then get syndicated to other sites. That's they way I'd do it.
But back to your real question, which is how you find out pricing models for online content. This is a difficult thing because it's very subjective. Someone in the U.S. might be willing to pay $100 for an e-book that is distributed online in China for free. It all depends on your market. A couple of sites that are successfully brokering online content in bulk include Mochila and Elance.com. Check out the pricing models they use for some tips to selling your own.
Add to: Digg | Del.icio.us | Ma.gnolia | RawSugar | Reddit
Subscribe via: Yahoo Feeds | Feedburner | Technorati | Bloglines
Labels: ebooks, internet marketing, online content, web site copywriting
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