Q and A: Can you please suggest improvements to my web site?

Dear Kalena...

I enjoy your Q. & A. column and note from your profile that you enjoy looking at new websites. I invite you to take a moment and give my website a look at www.thetreeofselfrealization.com especially the section on partnerships.

Please feel free to ask questions and to make suggestions for its improvement. Your comments will be greatly appreciated and helpful as I try to reach my target audience.

Sincerely,

John

Kalena's Answer:

Hi John

Lots of things will improve your site's search engine compatibility. Here are just a few suggestions:

• Your title tag only contains the phrase "The Tree of Self Realization". Unless persons know the name of your site, they are not going to type that phrase into search engines. You need to expan on your title tag to include logical search keywords relating to your content.
  
  
• Your home page HTML is missing a META Description Tag. This tag is often used by search engines to describe your site in their search results pages, so it shouldn't be excluded.
  
  
• Your navigation menu is entirely graphical, meaning search engines can't index it. I suggest changing it or supplementing it with a text-based menu.
  
  
• Your home page copy consists of long paragraphs of text. People don't read on the web, they scan. So you need to break up long pieces of copy with headings and bullet points if you want them seen.
  
  
• There's no site map. A site map is important for usability and also to enable search engines to find and index all the pages on your site.
  

Happy Editing!

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