Tuesday, December 19, 2006

Q and A: Why has Yahoo been so successful?

Dear Kalena...

Why do you think Yahoo! has been so successful, despite the dot-com bubbleburst?

Jackson

Kalena's Answer:

Dear Jackson

Have you been living in a cave? In The Southern Alps of New Zealand? Listening to CNN?

The first dot-com bubble may have burst 6 years ago, but the current bubble is getting bigger and stronger every day. Where were you when the search industry exploded into the mainstream? Did you even notice that Google shares have hit $500 EACH? Have you seen the skyrocketing search engine marketing salaries?

Even riding the coat-tails of Google and with MSN sniffing their shoes, Yahoo can't fail to make money because everybody wants a bit of the search action. Yahoo! has been successful due to one key factor: Search is HOT, HOT, HOT. Now if we could just get Paris Hilton to say as much.

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