Q and A: Are these keyword sellers trying to sell me snake oil?

Dear Kalena...

A company called [Snake Oil seller name removed] is offering to sell me keywords for $800 each. They say that my site will pop up on top of all results IF the searcher has downloaded their program. They say over 10 million people have it loaded already. Is this snake oil?

Don

Kalena's Answer:

Dear Don

Your sense of smell is spot on. It's snake oil - definitely. See Google's own comments on keyword sales (point #5):

"Be skeptical about the self-reported number of users who have downloaded the required applications."

Run, run like the wind! Get a quote from a professional, ethical SEO firm who can optimize your site for a wide range of keywords and don't waste your money on these scammers.

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