Thursday, November 23, 2006

SEC Launches "Certification Pathways"

Today Search Engine College officially launched SEC Certification Pathways, a series of bundled courses that prepare persons who want to jump-start their career path in the fast-paced search engine industry.

The courses follow 3 distinct tracks of study:

Certified Search Engine Optimizer, consisting of 3 courses:
  • SEO101
  • SEO201
  • Any other SEC certification course (e.g. Web Site Copywriting, PPC101, Web Site Usability, Link Building, Keyword Research)
Certified Pay Per Click Marketer, consisting of 3 courses:
  • PPC101
  • PPC201
  • KWR101
Certified Search Engine Marketer, consisting of 5 courses:
  • SEO101
  • SEO201
  • PPC101
  • PPC201
  • Any other SEC certification course (e.g. Web Site Copywriting, Web Site Usability, Link Building, Keyword Research)

The certification courses have been designed specifically to prepare students for immediate employment in the search industry. These combined levels of certification also enable students to study the material for each course simultaneously and save money on purchasing each of the courses separately.

More information about the Pathways is available from the Press Release (PDF link).


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