Q and A: Is SEO still a lucrative industry?

Dear Kalena...

Is SEO still a lucrative industry? Is the industry very saturated?

Thanks in advance
Jimmy

Kalena's Answer:

Dear Jimmy

My opinion is that there will always be a place for SEO because there is and there will continue to be a demand for consultants to help make websites more compatible with search engines.

The SEOs that will survive and prosper are the ones that are able to adapt to the changing requirements of the industry. For example, most traditional search engine optimization firms have had to embrace and add pay-per-click advertising to their range of services due to the growth of this field and resulting high demand from clients.

In terms of industry saturation - the survivors know that you need a niche in order to be successful. There are a million SEO firms, but how many specialize in the real estate industry? Or offer foreign language SEO? Or offer free SEO to charities? You just have to find a niche and stand out within it. As Matt Cutts points out, there are a LOT of niches.

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