Q and A: Will redirecting multiple domains to a single domain negatively impact our Google rankings?
Dear Kalena...
It's been a couple of years since I posted my last question; but time has come around again where I'm really stumped, and I thought, I bet Kalena will have the answer so (without anymore back slapping):
The question is loosely based around Google's 'Big Daddy' update.
We have recently released a new website (well at least the domain name was new); now before we released this website we had another site (just a different domain name); in fact there were quite a few domain names, all going to one site. Now the problem we have is that, well, a lot of these domain names were successful (are still successful) and we really don't want to lose the traffic from them, in our industry they are pretty good domain names. I want to keep the new site (the same as the previous site) whiter than white, I can't abide all this 'black hat' SEO stuff.
What we've done so far is apply a '301' permanent redirect from all these different domain names to the new website; once you've been '301' redirected and have landed at the new website the previous domain name (i.e. the one you'd have typed in) transfers (in the address bar) to the URL of the new website.
What I'd like to know is: will having these domains (approx twelve 12) effect our ranking, positioning and basic good buddy comradeship with Google?
David
Kalena's Answer:
Dear David
Redirecting domains to other domains is not technically a problem, if it is done correctly at the server and IP. From your description of the method used, you are correctly redirecting those domains to your main site from a search engine's point of view.
Eventually, most search engines will take note of the 301 redirect and update their databases. When that happens and you no longer have any outdated links pointing to your old sites, it is safe to remove the redirects and allow the domains to expire (assuming you wish to do this). In the meantime, you need to start contacting directories and other sites that link to your old domains and ask them to update their links to your new site.
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[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
It's been a couple of years since I posted my last question; but time has come around again where I'm really stumped, and I thought, I bet Kalena will have the answer so (without anymore back slapping):
The question is loosely based around Google's 'Big Daddy' update.
We have recently released a new website (well at least the domain name was new); now before we released this website we had another site (just a different domain name); in fact there were quite a few domain names, all going to one site. Now the problem we have is that, well, a lot of these domain names were successful (are still successful) and we really don't want to lose the traffic from them, in our industry they are pretty good domain names. I want to keep the new site (the same as the previous site) whiter than white, I can't abide all this 'black hat' SEO stuff.
What we've done so far is apply a '301' permanent redirect from all these different domain names to the new website; once you've been '301' redirected and have landed at the new website the previous domain name (i.e. the one you'd have typed in) transfers (in the address bar) to the URL of the new website.
What I'd like to know is: will having these domains (approx twelve 12) effect our ranking, positioning and basic good buddy comradeship with Google?
David
Kalena's Answer:
Dear David
Redirecting domains to other domains is not technically a problem, if it is done correctly at the server and IP. From your description of the method used, you are correctly redirecting those domains to your main site from a search engine's point of view.
Eventually, most search engines will take note of the 301 redirect and update their databases. When that happens and you no longer have any outdated links pointing to your old sites, it is safe to remove the redirects and allow the domains to expire (assuming you wish to do this). In the meantime, you need to start contacting directories and other sites that link to your old domains and ask them to update their links to your new site.
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
Labels: 301 redirects, domain names
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