Q and A: Why isn't my site in the top 2000 results in Google?
Dear Kalena...
I just created a new site, its dead basic and mainly an affiliate site. I have linked to it from a couple of my other sites that have a Google PR of 4 & 5 but of course I need loads more links yet as it's in a very competitive sector (www.autoinsurancedeals.co.uk).
Its been indexed by Google this week but of course its not even in the top 2000. In your opinion Kalena, without a ton more links is that where it's likely to stay, outside the top 2000?. It seems to be a catch22 situation, if I don't have a decent PR, why would another site want to exchange links? I seem to find this concept of asking other sites to exchange links akin to begging :-)
Graham
Kalena's Answer:
Dear Graham
If your site is brand new, you won't be able to find it for your target keywords for up to 9 months. Why? Because nearly all new sites are subject to Google's aging delay. That explains why you can't see it in the top 2000 results right now.
As for exchanging links - reciprocal linking is soooo last year. Every link you place pointing away from your site is diluting the value of your incoming links somewhat. That doesn't mean you shouldn't link to other sites or swap links - as long as the outgoing links are useful to your own site visitors. But you shouldn't pursue reciprocal link exchanges solely for search engine value.
The most valuable links to build up your site's PageRank are non-reciprocal links from high-quality, high-traffic sites that have a similar theme to your own. How do you find these? Do a Google search for backlinks pointing to your competitor's sites by entering "link:http://site.com" in Google's search box. Take a look at the type of sites linking to your competitors and see if you can get those same sites to link to you.
Look for niche directories, portals and search engines in the insurance industry. Submit your site to those. Write some articles about auto insurance and submit them to ezines and article annoucement lists for re-publishing on other sites. Make it a condition of re-publishing that they include a link back to your site in the Author Resource box.
Hope this helps!
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
I just created a new site, its dead basic and mainly an affiliate site. I have linked to it from a couple of my other sites that have a Google PR of 4 & 5 but of course I need loads more links yet as it's in a very competitive sector (www.autoinsurancedeals.co.uk).
Its been indexed by Google this week but of course its not even in the top 2000. In your opinion Kalena, without a ton more links is that where it's likely to stay, outside the top 2000?. It seems to be a catch22 situation, if I don't have a decent PR, why would another site want to exchange links? I seem to find this concept of asking other sites to exchange links akin to begging :-)
Graham
Kalena's Answer:
Dear Graham
If your site is brand new, you won't be able to find it for your target keywords for up to 9 months. Why? Because nearly all new sites are subject to Google's aging delay. That explains why you can't see it in the top 2000 results right now.
As for exchanging links - reciprocal linking is soooo last year. Every link you place pointing away from your site is diluting the value of your incoming links somewhat. That doesn't mean you shouldn't link to other sites or swap links - as long as the outgoing links are useful to your own site visitors. But you shouldn't pursue reciprocal link exchanges solely for search engine value.
The most valuable links to build up your site's PageRank are non-reciprocal links from high-quality, high-traffic sites that have a similar theme to your own. How do you find these? Do a Google search for backlinks pointing to your competitor's sites by entering "link:http://site.com" in Google's search box. Take a look at the type of sites linking to your competitors and see if you can get those same sites to link to you.
Look for niche directories, portals and search engines in the insurance industry. Submit your site to those. Write some articles about auto insurance and submit them to ezines and article annoucement lists for re-publishing on other sites. Make it a condition of re-publishing that they include a link back to your site in the Author Resource box.
Hope this helps!
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
Labels: google, google aging delay, google page rank, link building
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