Q and A: How do you compare Google Analytics to ClickTracks?

Dear Kalena...

Do you have any feedback on comparing Google Analytics to ClickTracks? Do you use ClickTracks Optimizer?

Just curious which one you'd rather use.

Thanks
Sarah

Kalena's Answer:

Dear Sarah

I use both Google Analytics and ClickTracks Optimizer to track the visitor metrics of my sites and those of my clients. While it's good that Google Analytics is free and the depth of data is impressive, I personally find the interface clunky to use and not very intuitive. The reports and graphs also seem to take a long time to load, even on broadband.

While ClickTracks Optimizer is a bit expensive, the depth and accuracy of data just can't be beaten, in my opinion. The ability to flag individual visitors or groups of visitors based on unique identifiers (such as all persons who visited page x or all persons who bought product d) provides a level of analysis that other analytical packages can't compete with. The WYSIWYG interface is simple to use and gives you true "at a glance" stats. The ability to export reports into Word, PDF or Excel is another plus. I should make it clear that I use the stand-alone version of ClickTracks, not the hosted version so I can't comment on that one.

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