Q and A: How do I change our domain name without losing existing customers?

Dear Kalena...

If I change our URL name how do existing customers still find the old one?

Tracy

Kalena's Answer:

Dear Tracy

Your question is not crystal clear to me but I assume you mean: "How do I change our domain name without losing existing customers?".

If you are changing domain names but you want to make sure that existing customers still find you, you simply keep your old domain name and place a permanent 301 redirect on it, pointing it to your new domain. If you have access to your hosting CPanel, you can also achieve this by parking the old domain on the new one or by simply editing your .htaccess file.

Once this is in place, anyone typing in page URLs from your old domain, or clicking on outdated links in search engines will be automatically taken to your new domain. The search engines will eventually update links so they point to your new domain.

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