Tuesday, September 05, 2006

Q and A: Why does our site show different Google ranks in different locations?

Dear Kalena...

My tech can not explain and I thought you may. When searching specific terms on my computer at work, we come up like on the 4th or 5th page. When I do the exact same search at home, same terms and same settings, we come up on the first or second page. Why is that?

David


Kalena's Answer:

Dear David

You don't say how far geographically your home is from your office, but it sounds like your different IP locations are triggering searches on two different Google data-centers. Google shows slightly different results, depending on the IP address of the searcher and the data-center the query is sent to.

It's not uncommon for the same search to trigger different results for searchers in different locations, particularly if they are undergoing a major data-center shuffle (historically known as the Google Dance).

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