Q and A: What is the best way to promote a new SEO product?

Dear Kalena...

We have created an amazing SEO toolkit. What do you think is the best way to promote it? Channels?

Mike

Kalena's Answer:

Dear Mike

Using AdWords to promote your new product is a good start, especially if you opt-in to the Google Content Network so your ads are shown on search-related sites via AdSense. You should also consider advertising via Yahoo! Search Marketing to reach a larger chunk of the search market, including MSN searchers.

Here are some other excellent ways to jumpstart buzz about your product:

- Create a professional press release and circulate it via distribution channels such as PR Web.
- Send the press release to key bloggers in the SEO industry and ask them to blog it.
- Send the press release to editors or widely-read SEO newsletters, ezines and publications.
- Send a free evaluation copy of your product to journalists in the search industry and/or influential names in the industry and ask them to review it. If they like it, they will most likely blog and/or write about it.
- Start an affiliate program for your product and begin recruiting affiliates and sub-affiliates.
- Write an article/review about the product yourself and syndicate it via search-related article announcement groups such as those described here and in our articles about article marketing.

Best of luck!

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