Q and A: How different does each page on my site have to be to NOT be classed as a cookie cutter page?
Dear Kalena...
I have a website like the one Lucy was talking about, a bottom up pyramid with each of my entry pages with different key words title and each page is optimised for different search terms, however the body copy is almost the same on each page as you can't say much different about photography.
My question is: how different would each page have to be not to be classed as a cookie cutter type page and be penalized by Google? I do have different titles, pictures and use different keywords and links with keywords throughout the main body copy but the copy is much the same on each page? please help - as it sounds like a lot of work to go back and change each page if they are already different enough not to be penalized.
Best wishes
Sydney
Kalena's Answer:
Dear Sydney
I think you can say enough to fill a lot of pages about photography if you put your mind to it. Why don't you take a closer look at each of the pages where you feel the body copy is too similar and focus on a different aspect of photography on each one?
That said, you are unlikely to be penalized by Google unless pages on your site are virtually identical and they would most likely simply ignore one of the duplicates anyway. To be on the safe side, try to keep at least 30% unique content on each page.
Having pages containing content that is too similar is not so much going to attract penalties as it is going to sabotage your site's ability to be found be a broader number of keywords and phrases. Have a look at some of the most popular photography sites and see how their page content is divided up.
Consider creating a blog about photography so you can talk about a new topic and add a new page to your site every day. This will create more natural doorways to your site and you will rely less on visitors coming in via a few major search keywords and instead attract more visitors via a wider range of unique keywords and phrases (what's known as the long tail).
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I have a website like the one Lucy was talking about, a bottom up pyramid with each of my entry pages with different key words title and each page is optimised for different search terms, however the body copy is almost the same on each page as you can't say much different about photography.
My question is: how different would each page have to be not to be classed as a cookie cutter type page and be penalized by Google? I do have different titles, pictures and use different keywords and links with keywords throughout the main body copy but the copy is much the same on each page? please help - as it sounds like a lot of work to go back and change each page if they are already different enough not to be penalized.
Best wishes
Sydney
Kalena's Answer:
Dear Sydney
I think you can say enough to fill a lot of pages about photography if you put your mind to it. Why don't you take a closer look at each of the pages where you feel the body copy is too similar and focus on a different aspect of photography on each one?
That said, you are unlikely to be penalized by Google unless pages on your site are virtually identical and they would most likely simply ignore one of the duplicates anyway. To be on the safe side, try to keep at least 30% unique content on each page.
Having pages containing content that is too similar is not so much going to attract penalties as it is going to sabotage your site's ability to be found be a broader number of keywords and phrases. Have a look at some of the most popular photography sites and see how their page content is divided up.
Consider creating a blog about photography so you can talk about a new topic and add a new page to your site every day. This will create more natural doorways to your site and you will rely less on visitors coming in via a few major search keywords and instead attract more visitors via a wider range of unique keywords and phrases (what's known as the long tail).
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
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