Q and A: Why have my SEO efforts pushed my Google rankings down?

Dear Kalena...

First of all, I wish to express my gratitude to you for taking time to answer all the various SEO questions raised. I have picked up a lot of quick tips through your blog, you’re really a darling, thank you.

As I have started experimenting with SEO just a few months back, I have been trying to optimize www.psoriasisandskinclinic.com for quite some time now. It is a website promoting and selling natural remedies to treat Skin Problems (eg. Psoriasis) and it’s a very competitive market. I started off by improving the usability of the site and its exposure. I have also included it in several PPC sites and trying to increase its reciprocal links.
However, recently I realized that instead of going up the generic rankings in Google, it actually fell and till now I can’t find any listings in the first 5 pages of Google search result at all if I type in several important search keywords.

Please Kalena, give me some advice as to what am I doing wrong or what can I do to improve the situation as I might lose my job if this trend continues. Much appreciated. Thank you.

Best Regards,
Joseph

Kalena's Answer:

Dear Joseph

Thanks for the blog back-slap, I appreciate it!

Regarding your site, you don't mention how new it is to the Internet. Judging by your very low Google Toolbar PageRank score and lack of listed backward links, I am assuming the site is under 9 months old. If I'm right, the site is undoubtedly still experiencing Google's aging delay for new sites and there's nothing to worry about. It's very common to see your site appear in the Google SERPs and then disappear for months.

Yahoo is showing at least 15 incoming links pointing to your site, so your link efforts appear to be working. You simply need to wait for Google to catch up.

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