Thursday, August 24, 2006

Q and A: Why does my site rank well on other engines but not on Google?

Dear Kalena...

I have a website http://www.sawestcoasttourism.com/
I am not able to get this site to rank any where decent on Google.
My primary search term is South African West Coast under that term I am ranked No.1 on MSN No. 10 on Yahoo ands No.13 on Dogpile On Google I am no where to be found.


I have followed every guideline provided by Google and as many SEO Forums as I can read but nothing works. I have not transgressed any of the Google No-No's as far as I know .

I am desperate as my whole business depends on this site more and more.

Kalena - please help!

Lucas


Kalena's Answer:

Dear Lucas

I've reviewed your site and here's what I've found:

1) Your site has a Google Toolbar PageRank of 2 out of 10, which either means your site has not been online long enough to build up link popularity, or it may have been given a manual penalty of some kind (doubtful).

2) Your site has 9 backward links showing in Google (other sites pointing to it), but this is misleading as Google doesn't generally show all backlinks pointing to sites, especially on sites with a PageRank of 3 or below.

3) Your Title Attribute and META Description tag are not well optimized for peak search engine performance. They could benefit from a complete overhaul by a professional SEO company or you could overhaul them yourself by following basic SEO principles. If you want to learn these principles quickly, I highly recommend taking up our SEO Starter Course at Search Engine College. You could also look at the HTML code of some of your competitor's sites and follow their lead in terms of Title and META tags.

4) Your HTML code is filled with unsupported and non-existent META tags such as < name="robots" content="revisit after 2 days">. These tags are not supported by search engines and are simply taking up valuable indexing space in your HTML code that would be better utilized by body text.

5) The text on your home page is not optimized for target keywords and phrases that your potential visitors will be searching for.

6) If your site has been live for 9 months or less, it is highly likely it is still experiencing Google's aging delay for new sites.

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