Q and A: Should I buy expired domains with good PageRank?

Dear Kalena...

I'm hoping you can educate me about buying expired domains. I am aware about Google's expired domain filter and pageranks dropping on new contents.

My curiosity is about buying domains with good pagerank without backward/related links. Is it worth it? Thank you in advance.

Mural

Kalena's Answer:

Dear Mural

My opinion is that buying expired domains for the purpose of exploiting their PageRank or any other reason unrelated to the domain name itself, is a bad idea. You should buy a domain because:

1) you like the domain name
2) the name relates logically to your business/service
3) your customers could relate to the domain name
4) your customers could easily remember the domain address
5) the domain extension (e.g. .com.au) directly represents your regional target market

Also remember that a domain that has a high Google PageRank but doesn't have a lot of backward links most likely achieved the high PageRank from the content itself and/or the amount of traffic it was getting. As you would be adding completely new content, the PageRank would be completely recalculated and you would most likely be caught up in the aging delay anyway.

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