Q and A: How do I increase my site's Google PageRank?

Dear Kalena...

I have been reading your blog for a while and I find it very useful. I own a site called : www.topbazar.net currently rank 3. I have been trying to get to at least rank 5. Do you have any specific tips? I have found hard to trade links with competitors or other sites. I recently bought a link from a "non related" site for 1 month. The site is rank 7. What should I do ?

TopBazar

Kalena's Answer:

Dear TopBazar

It seems as though you are placing a lot of importance on your site's Google PageRank. This is unecessary! For starters, the green PageRank bar displayed in the Google Toolbar is not your true PageRank, it's only an indication. Your site's true PageRank is only known to Google. Switch off that PageRank bar and concentrate on your site content instead.

If you want to improve your site's link popularity and ultimate ranking for search queries, you really need to gain a lot of incoming links pointing to your site from popular sites that have a similar theme to yours. Reciprocal linking will generally not help you. To best way to gain non-reciprocal incoming links is to submit your site to a lot of minor and niche directories, portals and search engines relating to your site content and/or geographic region. Start your search here.

---------------------------

[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]