Thursday, June 29, 2006

Q and A: How do I get people to my site?

Dear Kalena...

I have 3 sites of which are fairly new. I just started this market and want to learn more. I am trying to optimize correctly and get noticed by the search engines but have not been successful. I have tried numerous things from a blog to a complete website. I will admit that I also tried a made for AdSense site that is currently online but does not generate traffic.

Although I have some backlinks, most have a low PR, but I have been reading a lot about backlinks being dead with Google, so I have not focused much on it.

Now I have a blog that is published on my own FTP host account. Here it is: http://weightloss-goal.com

As many people, my goal is to make a revenue from the site and have click through. But my biggest challenge is getting people to come to the site. What can you recommend I do? Thanks for your help.

Regards,
Jack

Kalena's Answer:

Dear Jack

I've taken a look at your blog and the first thing I notice is the large number of ads you have. The actual content of your site gets lost amongst all the ads and I'm guessing that visitors to your site leave pretty quickly after being bombarded by so many ads.

I would make your site more visually appealing and trustworthy for starters. Perhaps move your ad code further down the page, add a photo of yourself and make it clear where the site content is located. The "meat" of your site is the articles you are posting, but all I can see are the potatoes. The blog posts don't jump out at me - perhaps make the headings a brighter color or larger font? Right now, that site looks like just what it is: a collection of AdSense ads, thinly disguised as blog about weight loss. You need to flip that on it's head and make the site worth visiting!

As for attracting more visitors, you've chosen one of the most competitive industries on the net so it's going to be difficult. Have you tried pay per click advertising? That should build traffic in the short term while you work on the site quality.

Once you've tidied up the visual appeal and improved the quality of content, you should start a link building campaign. Where on earth did you hear that backlinks were dead? You should never ignore an opportunity to build links to your site, as long as they are from high quality, popular sites of a similar theme to your own and they bring you traffic. The best way to start building links is to submit the site to niche directories. This post should get your started.

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