SEO Crossword Puzzle

You're going to like this one. All you procrastinating SEOs, check out the SEO Crossword Puzzle from Bill Cook and see how fast you can solve it. I did pretty well, would've finished in less than 10 minutes, but I couldn't for the life of me think why one of the answers wouldn't fit and it took me an extra 5 to realize I'd misspelt it.

And any Search Engine College students reading this, I'm expecting you to know ALL the answers!
Heck, I might add this crossword to our curriculum :-) Backscratch goes to Jennifer at Search Engine Guide.