Q and A: Why has the Google PageRank for our home page dropped?
Dear Kalena...
I was working on a ecommerce site for the last 2-3 months and was able to get a GPR (toolbar) of 3 on the home page and 3-4 on the internal pages. However recently we have seen that the home page PR has dropped to 1 but the internal page PR remains the same. We have not lost any IBL, to the best of our knowledge. I know the toolbar PR hardly means anything and thats not the actual one but I am sure you understand that it is really difficult to convince the client and also I find it quite strange to see that the home page PR has dropped while the internal page retains its position.
As the site is just 2-3 months old we have not achieved any rankings in Google. I would like to know your opinion and thoughts on this.
Regards
Saptarshi Roy
Kalena's Answer:
Dear Saptarshi Roy
It's not unusual to see fluctuations in the Google Toolbar PageRank. I know of cases where the PageRank has displayed differently for the same site when viewed at the same time by people in different locations. So don't rely on the Toolbar PageRank score as being anywhere near accurate.
What is more concerning is the fact that your home page PageRank has dropped while the PageRank for your internal pages has not. This is a little strange. Without seeing the site in question, I'm only guessing, but in my opinion, this could be caused by:
1) a glitch with the Google Toolbar (do you have the latest version installed?).
2) your incoming back links are mainly pointing to internal pages.
3) you have recently changed content on your home page and now Google sees it as "less relevant".
4) you have recently obtained a lot of new links pointing to your home page from lower quality sites.
5) Googlebot struck a problem while indexing your home page during his last visit.
If you have submitted an XML sitemap for the site to Google Sitemaps, the data collected should give you some clues related to any indexing issues.
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I was working on a ecommerce site for the last 2-3 months and was able to get a GPR (toolbar) of 3 on the home page and 3-4 on the internal pages. However recently we have seen that the home page PR has dropped to 1 but the internal page PR remains the same. We have not lost any IBL, to the best of our knowledge. I know the toolbar PR hardly means anything and thats not the actual one but I am sure you understand that it is really difficult to convince the client and also I find it quite strange to see that the home page PR has dropped while the internal page retains its position.
As the site is just 2-3 months old we have not achieved any rankings in Google. I would like to know your opinion and thoughts on this.
Regards
Saptarshi Roy
Kalena's Answer:
Dear Saptarshi Roy
It's not unusual to see fluctuations in the Google Toolbar PageRank. I know of cases where the PageRank has displayed differently for the same site when viewed at the same time by people in different locations. So don't rely on the Toolbar PageRank score as being anywhere near accurate.
What is more concerning is the fact that your home page PageRank has dropped while the PageRank for your internal pages has not. This is a little strange. Without seeing the site in question, I'm only guessing, but in my opinion, this could be caused by:
1) a glitch with the Google Toolbar (do you have the latest version installed?).
2) your incoming back links are mainly pointing to internal pages.
3) you have recently changed content on your home page and now Google sees it as "less relevant".
4) you have recently obtained a lot of new links pointing to your home page from lower quality sites.
5) Googlebot struck a problem while indexing your home page during his last visit.
If you have submitted an XML sitemap for the site to Google Sitemaps, the data collected should give you some clues related to any indexing issues.
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
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