Q and A: What else can I do to increase rankings?
Dear Kalena...
I saw an article you posted in a search engine newsletter I get daily and found it very interesting. I work for an online business and we have been really trying to increase our rankings over the last few months. At this point, I don't know what else to do! We have increased our inbound links, optimized pages, removed all duplicate content (this was an issue originally)...adsense an pay-per-click doesn't make sense for us at this point (budgetary concerns).... any suggestions?
Marisa
Kalena's Answer:
Hi Marisa
I can see a few issues straight away:
1) Your top level domain redirects to a page within a sub-directory: i.e. http://site.com/store/Default.asp. This appears to be set up at the server level, so possibly a 301 is in place. Problem is, search engines consider content at the top domain level to be the most important and they usually give pages at that level a higher PageRank and relevancy score than pages buried deeper in sub-directories. You might want to consider moving your home page to the top level where search engines are expecting it to be i.e. http://www.site.com/default.asp
2) Your title attributes are too long and contain too many keywords. Consider shortening them to read as a logical sentence and just include one or two key phrases instead of trying to stuff so many keywords in there.
3) Many of your pages contain session IDs (e.g. http://www.site.com/store/dept-data.asp?dept_id=3050). From my understanding of their webmaster guidelines, Google doesn't index pages containing session IDs so much of your content is unlikely to be found in Google. See Google's Webmaster Guidelines for more information on this issue.
4) The Google Toolbar PageRank displays a 4 out of 10 for your home page and 40 backward links. You can improve on this considerably (and likely boost your ranking) if you proactively seek out one-way inbound links to your site from high quality directories or popular sites with a similar theme to yours.
To ensure your important content is always indexed, keep it within your top 2 directory levels, avoid session ids in your URLs and submit an XML sitemap to Google SiteMaps.
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[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
I saw an article you posted in a search engine newsletter I get daily and found it very interesting. I work for an online business and we have been really trying to increase our rankings over the last few months. At this point, I don't know what else to do! We have increased our inbound links, optimized pages, removed all duplicate content (this was an issue originally)...adsense an pay-per-click doesn't make sense for us at this point (budgetary concerns).... any suggestions?
Marisa
Kalena's Answer:
Hi Marisa
I can see a few issues straight away:
1) Your top level domain redirects to a page within a sub-directory: i.e. http://site.com/store/Default.asp. This appears to be set up at the server level, so possibly a 301 is in place. Problem is, search engines consider content at the top domain level to be the most important and they usually give pages at that level a higher PageRank and relevancy score than pages buried deeper in sub-directories. You might want to consider moving your home page to the top level where search engines are expecting it to be i.e. http://www.site.com/default.asp
2) Your title attributes are too long and contain too many keywords. Consider shortening them to read as a logical sentence and just include one or two key phrases instead of trying to stuff so many keywords in there.
3) Many of your pages contain session IDs (e.g. http://www.site.com/store/dept-data.asp?dept_id=3050). From my understanding of their webmaster guidelines, Google doesn't index pages containing session IDs so much of your content is unlikely to be found in Google. See Google's Webmaster Guidelines for more information on this issue.
4) The Google Toolbar PageRank displays a 4 out of 10 for your home page and 40 backward links. You can improve on this considerably (and likely boost your ranking) if you proactively seek out one-way inbound links to your site from high quality directories or popular sites with a similar theme to yours.
To ensure your important content is always indexed, keep it within your top 2 directory levels, avoid session ids in your URLs and submit an XML sitemap to Google SiteMaps.
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
Labels: search engine optimization (seo)
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