Q and A: What can we do about click fraud?
Dear Kalena...
We have been overwhelmed by click fraud, we now are forced to pay a higher click rate, because I have my people pausing our campaigns at night and restarting them in the morning to run during the day.
I do not know what to do any more with this matter other then to put up useless sites and fill them with adsense ads. I cannot bring myself to do other people because I know how I feel about the issue at hand.
Trying to prove click fraud is an almost impossible task, I have copied logs and traced IPs and emailed them to google about this and they still say it is not possible.
Now I am really in the dark as my desk lamp just bit the dust.
Tim
Kalena's Answer:
Dear Tim
Sorry to hear you are in the dark (literally!) about click fraud. It is a worrying topic, especially when recent research has thrown a light on possible connections between spyware, fraudulent clicks and large pay per click providers.
Putting up lightweight sites stuffed with AdSense ads is not the answer. If you have genuine concern that click fraud is impacting your account, you should do one or both of the following:
1) Subscribe to a click-fraud detection service. Some I am aware of include AdWatcher, ClickLab, Who's Clicking Who and Click Detective. Most of these offer a free trial period or trial version. Of these, I have only trialled WCW and I have to admit that I was bitterly disappointed, partly because I couldn't get their code to work on my site and partly because they made promises on their site that just weren't true. Regardless, I read good things about these type of programs, so they must work.
2) Phone Google and ask to speak to an AdWords account manager about your suspicions. Make sure you research your account and have the "proof" in front of you. If you are concerned enough to call them direct, they may take your reports a little more seriously and spend more time investigating your claims.
Good luck!
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We have been overwhelmed by click fraud, we now are forced to pay a higher click rate, because I have my people pausing our campaigns at night and restarting them in the morning to run during the day.
I do not know what to do any more with this matter other then to put up useless sites and fill them with adsense ads. I cannot bring myself to do other people because I know how I feel about the issue at hand.
Trying to prove click fraud is an almost impossible task, I have copied logs and traced IPs and emailed them to google about this and they still say it is not possible.
Now I am really in the dark as my desk lamp just bit the dust.
Tim
Kalena's Answer:
Dear Tim
Sorry to hear you are in the dark (literally!) about click fraud. It is a worrying topic, especially when recent research has thrown a light on possible connections between spyware, fraudulent clicks and large pay per click providers.
Putting up lightweight sites stuffed with AdSense ads is not the answer. If you have genuine concern that click fraud is impacting your account, you should do one or both of the following:
1) Subscribe to a click-fraud detection service. Some I am aware of include AdWatcher, ClickLab, Who's Clicking Who and Click Detective. Most of these offer a free trial period or trial version. Of these, I have only trialled WCW and I have to admit that I was bitterly disappointed, partly because I couldn't get their code to work on my site and partly because they made promises on their site that just weren't true. Regardless, I read good things about these type of programs, so they must work.
2) Phone Google and ask to speak to an AdWords account manager about your suspicions. Make sure you research your account and have the "proof" in front of you. If you are concerned enough to call them direct, they may take your reports a little more seriously and spend more time investigating your claims.
Good luck!
---------------------------
[If you found this post helpful, you might benefit from downloading our free Search Engine Optimization lesson]
Labels: click fraud
1 Comments:
I also agree adwatcher is a great choice. www.adtrackerreviews.com has rated them as #1 out of the top ad tracker software.
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