Q and A: Do you think the Yahoo! Publisher Network will catch up to Google AdSense?

Dear Kalena...

I read your article on Top 10 Adsense Tricks, very informative. I am using the Yahoo equivalent, the Yahoo Publisher Network. Do you have any information on how they perform?

My results vary widely from day to day, sometimes as much as 50 %. Do you think Yahoo is adjusting the numbers as they go, or is it more likely the advertisers adjusting theirs?

It also seems that the inventory of ads is small on Yahoo's Network. Maybe that will change once they are out of beta test mode. In any event they have a lot of "catching up" to do.

Thanks
Brian

Kalena's Answer:

Dear Brian

I applied to become a BETA tester for Yahoo's Publisher Network as soon as I heard about it, but unfortunately they are limiting testing to U.S. users at the moment so my application was rejected, *sob*.

So I'm afraid I can't comment on YPN just now. But I would guess the you are seeing is pretty normal for a testing phase and it should settle down once the service comes out of BETA. Will be interesting to see what sort of CTR and income levels YPN provides compared to AdSense. Especially as AdSense is changing the lives of people all over the world by providing an income previously out of their reach.
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