Q and A: How does Google rank search results?

Dear Kalena...

I am very confused by Google. I don't understand why my site is not positioned highly for certain keywords when it is good quality and has a lot of traffic. How do they determine who ranks above whom?

Confused

Kalena's Answer:

Dear Confused

Google has a highly technical way of indexing and ranking pages. Just because you consider your site to be of high quality doesn't mean that Google thinks the same. Also, the amount of traffic your site gets does not necessarily impact how relevant Google finds it to be when matching it with search queries.

To better understand how Google works, I suggest you read the tutorial How Does Google Collect and Rank Results? written by Google software engineer Matt Cutts.

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