Tuesday, February 07, 2006

Rant of the Week: Content Thieves

I'm majorly p^$%& off today. I have just wasted my entire working morning sending "cease and desist" emails to a number of webmasters who thought it would be a good idea to reproduce snippets of my articles on their spammy doorway pages designed to trick search engines.

Not only did these losers simply use my copyright content without correct attribution to me or use of my clearly specified author resource box, but they decided use random chunks of my articles that only included the keywords they were targeting. These chunks make no sense at all to the reader and are merely utilized as filler for doorway pages containing excessive keyword repetition or AdWords ads relating to the offending keywords.

To make matters worse, some of these sites have used the 'ole bait and switch technique, getting their spammy doorways ranked high for target keywords and then immediately swapping the content to normal looking pages so they look legitimate. You can see an example of such deception here. Notice the difference between this cached version and the current version of the page. Google recently blacklisted BMW's German website for using similar cloaking tactics based on JavaScript redirects.

Thank heavens for the Google cache! I don't usually bother reporting spam, but I'm so incensed that I've been making good use of the Google spam report tool today.

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