Tuesday, February 28, 2006

Google Pilot Program to Let Webmasters Know When They've Been Penalized

Don't know how I missed this one.

Google has launched a pilot program to alert webmasters when spammy methods that go against Google's Webmaster Guidelines are spotted on their sites. Google staff will email webmasters, providing specific details of code breaches spotted.

As far as I'm aware, this is the first time that Google has proactively provided webmasters with confirmed acknowledgement of the removal of their site AND provided specific references to code practices that caused such removal, together with advice for reinclusion.

Matt Cutts has been talking up the program at Search Engine Strategies New York this week, explaining the type of sites they are targeting:

" We want to let legitimate sites know when we spot issues like hidden text", he says.

"This is not targeted to sites like buy-my-cheap-viagra-here-while-consolidating-
your-debt-and-buy-some-posters-about-online-casinos.com, but more for sites that have good content, but may not be as savvy about what their SEO was doing or what that “Make thousands of doorway pages for $39.95″ software was doing."
You can see an example of an email alert from Google here. Great stuff Google and a long time coming.

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