Q and A: Why doesn't my site show up in the first 20 pages of Google?

Dear Kalena...

My website, www.NoHotwire.com seems to never show up in google's search engine. My website is indexed by google, but it never shows up in the first, oh, 20 pages when you search for anti theft devices or car alarms. Can you help?

Best regards,

Richard

Kalena's Answer:

Dear Richard

It's simple. Your site doesn't rank high because Google doesn't see it as being more relevant than the sites that DO show up in the first 20 pages.

If you want to be found higher, you've got to do a better job at:

1) optimizing your site for target search queries (I suggest taking a beginner's course in search engine optimization). I don't see the phrase "car alarms" within the visible text on your home page. How can you expect Google to consider your site relevant for this phrase if it doesn't even appear on your most important page?

2) manually building your site's link popularity amongst similarly-themed sites.

3) improving and adding to your site content so it becomes more popular and more relevant to your target search queries.

Good luck!