Q and A: When will Google's Jagger algorithm update end?

Dear Kalena...

Looking for your thoughts regarding the Google Jagger update.

One of my websites has seen the worst and the best in rankings for it's best keyword in recent weeks. I am not complaining where it is right now.

Have you been able to gaze into your crystal ball to view when the update to this algorithm will end?

Thank you in advance for you enlightenment.

Lisa

Kalena's Answer:

Dear Lisa

I don't care when the current update ends. I don't spend a lot of time dwelling on Google's updates. I leave that to the algorithm chasers. Let them get all freaked out about the latest tiny tweaks to Google's algorithm and chase their tails trying to keep their sites under the radar. I've got better things to do. So should you!

Rather than worry about whether Google's databases have finished shuffling or the exact rank of your site for a certain keyword at any minute of the day, why don't you concern yourself with things that are actually within your control? Like the quality of your site, the addition of new content, your site's usability, whether visitors are following the navigation pathways you've created, whether visitors are converting to customers and whether you could increase/improve the backward links pointing to your site?

These are a much better use of your time and (strangely enough) will do more to improve your site's relevance in the search engines than endless algorithm dissection. If you really need to feed your algorithm habit, this article should suffice.